Markaton
Markaton, an open marketing automation platform integrates various digital assets to provide sustainable, customer specific experiences.
We specialize in dispensing a wide range of services across channels, devices and media while establishing long-lasting customer associations.
Markaton Capabilities
Lead Management
Attracting and optimising channels ensuring customer conversions while generating revenue goals.
- Accumulating relevant data of leads from several sources, direct mailing lists, email marketing list, social media, CRM and customer databases.
- Devise in-depth audience segments using behaviour, demographics, events and habit data.
- Analyzing and nurturing existing databases to competent leads.
- Using a lead scoring framework to focus on promising prospects and improving lead conversion rates.
- Integrating your prominent leads with efficient Sales CRM to “close the loop”.
Online Marketing
Markaton’s page builder allows you to build custom, mobile-friendly landing pages and forms for every initiative including offers, programs or campaigns.
- Insight Markaton’s page builder allows you to build custom, mobile-friendly landing pages and forms for every initiative including offers, programs or campaigns.
- Effortless customization of landing pages with industry specific content tailored and styled for your audience.
- Identifying appropriate consumer touchpoints to enhance meaningful connections, affinity and loyalty; resulting in valued customers for life.
- Accentuate customer experience with tailored and dynamic content.
- Perceive customer behaviour and elevate customer experience with automated targeted marketing campaigns.
Email Marketing
Consistent customer engagement with personalized email campaigns.
- Drive customer engagement with personalized touch points or “personalized moments of truth”.
- Targeted email campaigns to onboard, engage and retain clients.
- Suitable, well timed event-triggered email campaigns prompted by customer actions or behaviours.
- Utilizing the no-code email builder to creative befitting, receptive emails.
- Calibrating email campaign engagement with A/B testing to assess message efficiency and to maximise engagement.
- Performance monitors for campaigns, performance trackers for engagements, conversions, downloads and much more.
Omni-channel Customer Engagement
Value addition at every stage of the journey by engaging with customers on a content specific channel of their choice.
- Our Campaign Builder provides an intuitive interface to create automated campaigns across multiple channels.
- Our Marketing messages, create and publish content across multiple channels – email, SMS, browser notification, mobile notification, tweets etc….
- Employing real-time insights to personalize the customer experience by delivering the most relevant content across channels.
Dashboards and Reports
Gain marketing insights to build on customer satisfaction and drive growth.
- Get a perspective into how your digital campaigns are performing with a visually friendly and intuitive dashboard.
- Oversee ongoing programs and use the report to analyze and optimize your campaigns.
- Customized view of metrics that are most relevant.
- Summarization of data for an in-depth analysis.
Plugins
Markaton is an open cross-channel marketing automation solution that easily plugs into your critical business systems.
- Insight Markaton is an open cross-channel marketing automation solution that easily plugs into your critical business systems
- Plugins and open APIs give the freedom to integrate data and orchestrate any channel.
Some of the native plugins supported are:
